Summary

Schema vocabulary can be used with many different encodings, including RDFa, Microdata and JSON-LD. These vocabularies cover entities, relationships between entities and actions, and can easily be extended through a well-documented extension model. Many applications from Google, Microsoft, Pinterest, and others already use these vocabularies to power rich, extensible experiences.

Schema is still HTML based, however it can be powerful for marketing being that it can give data inflection and allow for search results to pull more information.

What We Are Doing?

In addition to assisting with client relations, we are here to build your brokerage. We have recently added schema microdata to several pages.

The items that have added:

• ‘Events’ for open house data on PDPs
• ‘Organization’ on several pages including homepage, agent directory and offices
• ‘RealEstateAgent’ on agent profiles and PDPs
• ‘Residence’ on PDPs and area profiles

Why We Added this Language?

This information has been added to provide depth to listings and bring up additional information during Google or other search engine results.

Definitions/Context

Schema - A shared vocabulary that can be used across multiple programming languages to add depth to search results, such as adding events, organizations, and more.

FAQ

Q: Is this something that I need to do?

A: No, this is programmed into the CRM and does not need to be accessed.

How does this differ for agents?

This is not focused at any particular user level and benefits will be available to all levels.