Revenue by Source [Next Gen] Follow
To use this functionality, you will need a transaction management integration with Dotloop, Docusign Transaction Rooms, or Skyslope.
Once that is established, this report will show you some information about the transaction data to better understand which of your marketing channels is driving the most revenue for your business. Use this report to easily view key metrics such as total transactions, average transaction size, lead-to-close ratio, total projected commission, and more.
Step by Step
admin > reports > revenue by source
1. Use the dropdown at the top left and a date range to search whether the report will show you:
- "Contact Created" - the lead sources of your transactions prioritized by the number of Leads in both platforms.
- "Transaction Closing" - the lead sources of your transactions that have closed.
2. Use the Sorting & Filters to select Categories, Lead Source, Number of Leads Created, etc.
Contacts Created: The total number of leads created from the source, in the selected timeframe.
Average Logic Score: The average Logic Score for all leads created from the source, in the selected timeframe. Rounded to the nearest whole number. (see exactly how Logic Score is calculated here)
Transactions: Total number of transactions created in the selected timeframe associated with the lead source.
Closed Transactions: Total number of transactions closed in the selected timeframe associated with the lead source.
Average Closing Price: The average price of all transactions closed in the selected timeframe, resulting from the lead source.
Gross Commission Income: The sum of all commission from closed transactions that result from the lead source.
Total Projected Commission: The sum of all commission for every transaction type but Invalid, resulting from that lead source. Includes transactions with a Projected Closing Date that is within the selected timeframe.
With this data at your fingertips, you'll be empowered to make quick decisions on where to direct your marketing efforts for maximum impact.
How does this differ for agents?
Admin and Broker level users will be able to access this reporting.