Receiving Leads from areas outside of your targeted areas does happen.
It’s not uncommon to occasionally receive an inbound lead that's not in your county, state, or even your country!
Your ads are targeted using audience demographic and physical location data. Facebook, Google, and our display networks use both consumer data and IP validation to determine the individual's area. Restrictions have been placed on how we can target ads geographically, and we (and anyone running housing ads) are limited to a 15-mile radius.
Here are the main reasons you may see leads from outside of your area:
- Targeting is restricted to a 15-mile radius on our ad platforms.
- People access the internet from locations other than their homes. (work, family, travel, etc.)
- People may be curious about their family/friend's properties, investment properties.
- Out-of-area visitors, commuters, or people may be clicking on an ad that has been shared.
So, anyone who is accessing the internet and is physically located in your geographic target and who fits the demographic profile may be able to see your ads and may feel compelled to click on them, regardless of the property address they're interested in.
Receipt of these leads does not mean that your ads are not being targeted for your area.
These are still opportunities too! The lead is thinking about the value of their home which reflects a desire to sell in the future. This may be a buyer or seller who needs to move in or out of your area. Follow-up and ask some discovery questions to better understand their intentions, motivations, and time-frames.