Lead Score is a proprietary algorithm that takes count of a users action on your website, and multiples those actions by a sliding scale.
 

Actions Worth 1 Point (Passive Actions):

Perform a Search (Sales, Rentals, Commercial)

View a Property (Sales, Rentals, Commercial)

Actions Worth 2 Points (Active Actions):

Add a Favorite Property (Sales, Rentals)

Add a Property Note (Sales, Rentals)

Add a Saved Search (Sales, Rentals)

Email a Friend

Actions Worth 3 Points (Form Submission/Agent Actions):

Contact an Agent (Sales, Rentals, Developments, Commercial)

Schedule a Showing (Sales, Rentals, Developments, Commercial)

Contact Form Submission (Company or Agent)

Dynamic Form Submissions

These are the only things that factor into the LeadScore currently.

Total Lead Score multiplies the count of each of those actions by their point value and gives a total. This is meant to be for "all time" on the site.

Recent Lead Score takes the count of each of actions and multiples it by a sliding scale. If the action was performed in the last 7 days it is multiplied by 4, 8-14 days ago multiplied by 3, 15-21 days ago multiplied by 2, 22-28 days ago multiplied by 1. If the user hasn't done anything on the site in the last 28 days, their Recent score will be 0.