Path: Settings > configuration > marketing > analytics settings
Please check out Facebook's Business site to retrieve directions on how to create the pixel. Instructions can be found here.
To make things easier, our development team has created the pixel code's header which is available for all clients who have their own brokerage and/or agent website. Once the code has been generated, you'll need to put in the correct sequence of digits into the Boston Logic platform.
All you need to enter is the highlighted code:
Ad Conversion Code:
fbq ('track', 'abcxyz')
Custom Audience Pixel Code:
Both codes issue a single 'track' event. We currently only track "Page View."