The Boston Logic Platform now makes it simple to find potential buyers for your listings through reverse prospecting.
How to Set Up the Find Buyers Tool
Settings > Configuration > Lead > "Enable reverse prospecting search for exclusive properties owned by leads?"
Brokers and admins have the choice to enable this tool on their site.
How Agents Can Use the Find Buyers Tool
Once enabled, there are two ways to find buyers for a listing: through Sales Exclusives or through the Lead Details page.
Using The Find Buyers Tool from Sales Exclusives
1. Navigate to Property > Sales Exclusives
When you view your Exclusive Listings, you will now see a button to "Find Buyers" on your listings.
Clicking this button will finding buyers for a specific listing will pull up a list of leads. These are leads have expressed an interest in properties similar to yours in one of the following ways:
- Favorited a similar listing
- Contacted an agent regarding a similar listing
- Requested a showing for a similar listing
- Left a note regarding a similar listing
- Set up saved searches for similar criteria
The results will include your assigned leads that match this listing, along with a list of other agents in the company who have potential buyers (leads) for the listing. You will be able to switch between the two filters using the tabs at the top of the page.
You can message other agents who have potential buyer leads using the message button. You'll also be able to download a PDF report of your matching leads and agents from the results page.
Using The Find Buyers Tool from the Lead Details Page
Leads > My Leads > Click on the Lead's Name > Find Buyers
After you click on that button, you will be prompted to enter in some basic property information. Enter the desired criteria and click "Submit".
Note: If the lead has a listing entered under "Properties Owned", we will find buyers based on the entered listing, and this prompt will appear.
Now, the system will run a search and return a list of potential buyers. And you will again receive your list of potential buyers.
Note: The leads you see in the results will be leads that you normally have access to. This means a Broker account will see any leads that match the criteria, and will not need to filter between "Leads I own" and "Agents with potential buyers."
However, an agent would see their own leads that match, along with a list of other agents who have potential buying leads. The filters will appear for the agent in this case.